Chocolate giant Cadbury have unveiled their plans for Fairtrade Fortnight, an annual celebration of all things Fairtrade that will take place between February 27 and March 11 of this year.
The plans include point-of-sale imagery to help customers better connect with Fairtrade ideas and products. Many of the company’s current products are certified with the Fairtrade mark, includingÂ Cadbury Drinking Chocolate, Cadbury Dairy Milk and Cadbury Dairy Milk Buttons.
The style of the imagery is inspired by traditional Ghanian communities in order to bridge the gap between buying the products in the UK and the communities they go to support.
The theme for this year’s Fairtrade Fornight isÂ â€˜Take a Step for Fairtradeâ€™ and we can expect many companies involved in Fairtrade certification to take steps to take part in what is a growing movement around the country and the world.
Susan Nash, Trade Communication Manager at Kraft Food UK, said:Â â€œWeâ€™re really excited to be continuing our work with Fairtrade Fortnight this year and supporting its campaign â€˜Take a Step for Fairtradeâ€™.
â€œBy taking simple steps, such as identifying brands that support the cause and purchasing them, consumers really can help make a difference.
â€œWith plenty of activity going for the full two weeks and POS and display material available, we would recommend that retailers stock up in advance of the 27th February 2012 to help maximise sales during the fortnight.”