Why Fairtrade?

Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by making trade fair.

We have a vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future.

Our mission is to connect disadvantaged farmers and workers with consumers, promote fairer trading conditions and empower farmers and workers to combat poverty, strengthen their position and take more control over their lives. By making a simple choice in the supermarket, you too can make a contribution to the effort towards this goal.

Buying Fairtrade is easy. There are over 6,000 Fairtrade products from coffee and tea to flowers and gold, so when you shop, look for the FAIRTRADE Mark.

Why not pop in to the Ipswich Fairtrade Shop on Upper Brook Street for a huge selection of Fairtrade goodies, from tea, coffee and chocolate, to footballs, jewellery and wooden toys, there’s something for everyone and you’ll be contributing towards better lives for the producers all at the same time.

When you choose Fairtrade, producers can build a better quality of life for their families and communities. With the Fairtrade Premium they receive they can invest in growing better quality crops and invest in social development programmes in their communities making a huge difference to millions of people all over the developing world.

  • We all love a hot cup of tea but do you ever stop to think about where the tea in your favourite brew comes from and the livelihoods of those who grow it?

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  • Around 80 per cent of the world’s coffee is produced by smallholders, many however are unable to earn a reliable living from the coffee they produce.

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  • Chocolate is one of the world’s favourite foods but growing cocoa is a hard task. Ninety per cent of the world’s cocoa is grown on small family farms.

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  • Around 80 per cent of the worlds sugar is derived from sugar cane, grown by millions of small-scale farmers and plantation workers in developing countries.

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