Fairtrade is a simple way to make a difference to the lives of the people who grow the things we love. We do this by making trade fair.
We have a vision: a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future.
Our mission is to connect disadvantaged farmers and workers with consumers, promote fairer trading conditions and empower farmers and workers to combat poverty, strengthen their position and take more control over their lives. By making a simple choice in the supermarket, you too can make a contribution to the effort towards this goal.