31 Jan Fairtrade Fortnight 2022 – Choose the World You Want
After another difficult year, and although the outlook is looking much more positive, we’ve decided against holding a public facing event again this year. Whilst we are disappointed not to be seeing everyone again for a fortnight of fun and community, we’re still dedicated to raising awareness of Fairtrade and the benefits it brings to us all and the world we live in.
In 2022 we are continuing to highlight the growing challenges that climate change brings to farmers and workers in the communities Fairtrade works with as COP26 didn’t deliver the change needed to tackle the climate crisis.
The facts are straightforward. Farmers and workers in countries such as Kenya, Ethiopia and Honduras, who have done the least to contribute to climate change, are disproportionately affected by it. The climate crisis is the biggest threat to the livelihoods of millions of small-scale farmers and agricultural workers in low-income countries worldwide.
The COVID-19 pandemic has shown us more than ever how interconnected we are globally. This interconnection is at the very heart of the Fairtrade message and is where your role begins. Farmers need better incomes and financial support to adapt to changing weather patterns and change their farming methods to ensure a low-carbon economy. By choosing Fairtrade, you show solidarity with those on the frontline of the climate crisis. You are part of the Fairtrade movement, and you have the power to drive long-term change, not only with your shopping choices but with your support in spreading the message.
For generations, the exploitation of people and planet has caused extreme global inequality and a climate emergency. Fairtrade farmers have told us that climate change is their biggest challenge right now.
They are bearing the brunt of the climate crisis in the most climate vulnerable nations. Despite contributing the least to the climate crisis, smallholders in developing countries are disproportionately affected by increasingly frequent weather events, loss of fertile soil and crop diseases.
Climate change is an immediate threat to farmers’ livelihoods, and to the products we love, like chocolate, coffee and bananas. Unless we clamp down hard on global emissions, we will all suffer. As a matter of justice and a matter of science, the matter of the climate crisis cannot be delayed any longer. So, why not join us this fortnight not only to raise awareness but also celebrate the the farmers and their families who despite the adversity, work so hard to produce the essential crops for the products we love.
Join the Fairtrade Foundation‘s global community for a free festival of online events (plus a few in-person ones) to educate, entertain and inspire us to choose the world we want to see.